Financial measures alone are not a good way to target and measure business performance. Non-financial measures are actually the drivers of future financial performance.
This WHY Map is a generic view of the key components that managers need to orchestrate in a modern information-age business. The WHY Map provides a simple but powerful insight into the way these separate components interconnect to achieve the ultimate WHY of the organization.
The map is based on ideas from the Balanced Scorecard by Kaplan & Norton. The ideas is that appropriate goals can be set and measured for each component to create a ‘Balanced Scorecard’ – a management system for the achievement of long-term strategic goals.